A Creative HITMAN: WHAT DOES IT MEAN?

June 2022, Alghanim Industries, a multinational and one of the three largest holding companies in Kuwait, imported a new signature Luxury vehicle brand: EXEED.

I was asked to tease the 3 cars in 4 videos. After a deep dive into the brand, the concept was clear: this car was the product of years of R&D in Europe, hence the cocoon and the birth animations, and the name EXEED gave us the opportunity, when spelled in Arabic to play on the brand's name with words that rhyme with it, hence the concept of Power, Luxury, Tech & Design become embedded in the name.

February 2022, I was approached by CHERY ALGHANIM with a request to launch their new flagship car the "TIGGO 8 MAX" in a fun and unique approach.

After studying the car and its strong points, I created this concept (video to the right or up if you're on mobile). The project presented a lot of challenges especially that it relied mostly on candid and unpaid appearances. It was a huge risk but one that turned out great.

UPDATE MAY 2022: The car sold out a stock of 213 cars in 47 days from the release date. An effort attributed to this campaign, a sound media plan and a follow up campaign relying on UGCs done by the client.

In December 2020 I ran a Marketing and Social Media Audit of JACC that led to several positive changes in their online presence and marketing efforts.

From March to October 2021 (7 months) I was handling all tasks pertaining to JACC technical aspects (A&V, Sound, Stage Mechanics, broadcast & Production) where I: catalogued, indexed and reported assets, procedures and specifications before creating a shadow team of JACC employees and spearheaded their training in all above mentioned aspects.

From March to October 2021, I was part of the core team that conceptualized and executed the opening ceremony for Kuwait's Pavilion in Expo2020.

My official role was a Technical & Creative Producer with a team of almost 80 people that flew to Dubai from Kuwait. I helped conceive the show's idea, plot the execution and manage the technical aspects of the project: Sound, Lighting, Logistics, Video Documentation etc...

I created specification sheets (for the show), technical riders, logistical procedures, contingency plans and produced the video content of the show's screens. 

You can watch a coverage done by Kuwait TV on the right

I am a curious person, a perfectionist and annoyingly obsessive. I will list the things I'm good at (that I have done extensively) and keep adding to the list as I keep getting curious:

• Poetry: but who wants to read that?
• Article Writer: Find them in the last section
• Stand up Comedian: Comedy Central Special, Live Shows, Improv 
• TV&Radio Producer: Producing segments for MTV Lebanon & Kuwaiti Radios
• Corporate Master of Ceremony: basically a presentable and well spoken lad
• Technical Consultancy for studio builds: lately for a new university in Dubai  (Audio&Video)
• Podcaster: produced one full season of my podcast, assisting corporates & brands start their own
• Hosting: webinars, workshop, product showcases with gear brands from across the globe. These were done live and through online platforms
• Technical Reviewer: for film gear working with brands locally and internationally (AABWorld, Sigma, Aputure, DJI, Blackmagic etc...)  
• Radio host: Morning show host on Kuwait's only english station 99.7 RKFM, Host & Producer of my own show "International" on 88.8 Kuwait Pulse

If you're building a project, who can help you better than an Engineer?

The answer is no one ... no one can.